Twenty-two years in the trade, mostly commercial. I built the sock I always wanted on the job.
I'm not going to tell you I dreamed up a sock company. I'm an electrician. 22 years, mostly commercial. Hospitals, warehouses, distribution centers. Concrete floors, twelve-hour days.
You don't feel it at twenty. By forty-five your feet are done by lunch, and you're going through a pack of socks a month. Heels blown out. Soaked through by noon.
The part that actually got me was the socks I grew up buying. They went thin. Shorter every year. Full of holes in a month. The brands my dad trusted quit cutting it, and nobody made one built for a guy standing on a slab all day.
So I built it. Reinforced where they always blow first. Dry. Stays put. I wore it on the job for a year before I'd put my name on it.
The socks I grew up trusting got thinner every year. Nobody actually made one that held up. So I did.
If they ever quit on you, that's on me. Not you. That's what the guarantee's for.